Run the Riverkeeper - Yarra Riverkeeper Association
The Yarra Riverkeeper Association is a committed organisation working towards protecting and advocating for the Birrarung/Yarra River in Melbourne, Australia. Through advocacy, education, and on-the-ground initiatives, they strive to ensure the health and sustainability of this vital waterway.
Run the Riverkeeper was a monumental campaign led by Karin Traeger for the Yarra Riverkeeper Association, and supported by friends and volunteers. She raised awareness of environmental issues plaguing the Yarra River, using her "superpower" of ultrarunning. Karin undertook an extraordinary journey, running the entire length of the Yarra River, covering 280km in just six days. This feat marked a historic achievement, making Karin the first person to run the length of the Yarra River from source to mouth while bringing media attention to the Melbourne-based organisation.
Run the Riverkeeper Campaign Highlights
280km in 6 Days: Karin's unparalleled feat involved running the entire length of the Yarra River, covering 280km in just six days.
Historic Achievement: Karin Traeger became the first person to successfully run the entire length of the Yarra River, from its source to its mouth.
Fundraising Success: The campaign raised over $10,000, a testament to the community's commitment to the cause.
Sponsorship Support: Run the Riverkeeper garnered support from key sponsors, including Paddy Pallin, Salomon Australia, Melbourne Water, and others.
Project Inclusions
Logistical Planning: Meticulously planned the route, accommodations, and support logistics for the 280km run.
Fundraising Strategy: Devised and executed a comprehensive fundraising strategy that surpassed the $10,000 campaign milestone.
Sponsorship Coordination: Successfully secured sponsorships from Paddy Pallin, Salomon Australia, Melbourne Water, and other supporters.
Media and Public Relations: Managed media outreach to ensure widespread coverage and engagement with the campaign's message.
Community Engagement: Fostered community involvement and support through events, social media, and active participation.
Campaign Reporting: Provided detailed reports on the campaign's impact, showcasing the funds raised, community engagement, and environmental awareness achieved.
Post-Event Follow-Up: Continued engagement post-event, expressing gratitude to sponsors, supporters, and the community and communicating the ongoing efforts to address environmental challenges.
Explore the Run the Riverkeeper Journey
Check out the inspiring video documenting Karin's incredible journey. Delve into the media links below to experience the Run the Riverkeeper campaign.
Stories of the Birrarung by Carolyn Tate
“You can’t do it without the crew” - We Are Explorers Article by Hilary McAllister
